A Cozy Tale of Innovation: How Tracy Slocum’s Pretty Rugged Blankets Conquered the Cold (and Shark Tank!)
Once upon a time, Tracy Slocum and her family adored boating on New York’s Lake George. But as summer faded, chilly fall days (think 55°F and rainy!) cut their adventures short. Frustrated, Tracy searched for a blanket that was both stylish and tough—something to fend off wind, rain, and spills. When she found nothing, inspiration struck. After all, rugged resilience was in her blood.
A Legacy of Adventure
Tracy’s great-great-grandfather was Captain Joshua Slocum, the first person to sail solo around the globe. His memoir, Sailing Alone Around the World, chronicled braving icy storms wrapped in fur pelts. Tracy channeled his spirit but swapped fur for faux fur—softer, cruelty-free, and just as cozy.
The “Pretty Rugged” Breakthrough
Teaming up with fashion experts, Tracy invented a game-changer: a reversible blanket with plush faux fur on one side and RuggedTex on the other. RuggedTex, her secret weapon, is a waterproof, windproof nylon backing that laughs at spills and storms. Suddenly, lake days stayed warm, dry, and Instagram-ready.
But Tracy didn’t stop there. She snuggled under her blanket at football games, concerts, bonfires—even grocery runs! Friends (and strangers) asked, “Where’d you get that?!” Tracy realized: this was her calling.
From Pharma Sales to Entrepreneur
After a career in pharmaceutical sales and running a gourmet food shop, Tracy dove into building Pretty Rugged—a Certified Women-Owned Business. She rallied a team of talented women, blending practicality with luxury.
More Than Just Blankets: A Lifestyle
Pretty Rugged blossomed into a full lifestyle brand:
- Blankets for Every Adventure:
- Original Blanket (50”x70”): Perfect for sharing on a boat or couch.
- Baby Blanket (28”x32”): Doubles as a playmat.
- Pet Blanket (33”x40”): Ideal for furry friends or toddlers.
All include a waterproof pocket and come in a chic duffle! - Stylish Apparel:
- Collins Capelet: A waterproof satin stole for galas or errands.
- Reversible Bomber Jacket: Faux fur meets sleek SatinTex.
- 3-in-1 Shawl: Dress it up or down—three ways to wear!
Why Everyone Loves Pretty Rugged
- Personalized Touch: Add initials, dates, or messages with elegant embroidery.
- Easy Care: Wipe clean with a damp cloth (machine wash only when needed).
- Patriotic Flair: Each item features a red, white, and blue ribbon—a nod to the American Dream.
Awards & Accolades
- 🏆 2018: “Best in Market” and “Best New Product” at NY NOW (a top trade show).
- 🐾 2018: Pet Blanket landed on Oprah’s Favorite Things.
- 📺 2019: Featured on Good Morning America during Women’s History Month.
Shark Tank Success
In 2019, Tracy wowed the Sharks, securing a $200,000 deal with Lori Greiner and Robert Herjavec for 25% equity. Though the valuation dipped, the exposure skyrocketed sales, proving Pretty Rugged’s universal appeal.
More Than a Brand—A Mission
Tracy honors her seafaring roots by supporting the Sailing Heritage Foundation and Save Our Seas Foundation. Every purchase helps protect oceans and preserve maritime history.
Wrap Yourself in the Story
Whether you’re glamping, tailgating, or stargazing, Pretty Rugged blends Captain Slocum’s grit with modern elegance. It’s not just a blanket—it’s a legacy of adventure, crafted to keep you “pretty” stylish and “rugged” ready for life’s wildest moments. 🌊✨
*Investments on Shark Tank undergo more comprehensive audits and reviews after the filming of the episode. During this period of due diligence, investment terms can be modified or terminated by either party. Sometimes the deals we see on the show fall apart for a variety of reasons. This site makes no claims on the accuracy of any final investment numbers.
Kamala Harris
